As we enter a new year, content marketers everywhere find themselves asking similar questions about what will the year 2023 bring in terms of content marketing. What shifts should we anticipate in 2023 for content creation? Which tactics will be most effective? With the arrival of AI, the content marketing landscape is one of the most dynamic industries today.
The content marketing trends that have taken the digital marketing world by storm in 2022 will likely carry over into 2023. As a website teaching people how to leverage AI in their day-to-day lives, we’ve prepared a list of four of the most important AI content creation trends for 2023.
1. AI tools will speed up the content creation process
This is only the beginning of the AI era. The number of marketing executives adopting AI is anticipated to rise. Those who have been on the fence about incorporating AI tools into their content marketing strategies should throw caution to the wind. It’s not too late to jump on the bandwagon! Simply put, if your rivals have adopted it, you must certainly use it too.
From content production to data reporting and analytics, businesses are increasingly relying on AI tools. Content creators can now optimize their workflows and their work itself by using AI tools. AI content software, such as Jasper and Anyword, speed up content planning and creation with features like instantaneous content improvement ideas, plagiarism checks, and in-depth SEO content briefs.
Technology has advanced to the point where AI writers can produce copy that is appropriate for your intended audience.
Marketers now have an edge thanks to AI-powered automation, which frees them up to concentrate on strategic planning rather than mundane, repeatable activities.
Though AI itself will not be an automatic solution. Human intervention alongside AI will be a continued theme in 2023.
2. There will be a flurry of AI-generated images
An image can often convey more than words alone.
Images are a crucial part of any content strategy. They are a great way to spice up any and all content, including blog posts, websites, and social media.
With the use of AI generative art tools, a prompt can turn into a high-quality, unique and relevant image. Other tools can turn low-resolution or blurry photographs into polished images appropriate for sharing while preserving the image quality that will make a significant impact on your brand’s reputation.
Or if you’re still using the same stock photos for every blog article you write, it’s time to change tactics. Why? Because there is research that shows that a generic, often-used stock image fares the poorest. Original images perform best.
Creating new graphics is a huge time commitment and an expensive endeavor. Stable Diffusion and DALL-E 2 algorithms have made it possible to use unique graphics for your content strategy.
Fortunately, there are constantly brand new AI tools appearing that can make unique photos in a matter of seconds. 2023 will see a flurry of AI-generated images across the internet and social media.
3. AI tools will work alongside SEO professionals
Search engine optimization (SEO) is a tedious activity for many professionals and digital marketers.
There are several moving parts to consider, such as content strategy development, keyword analysis, writing, image optimization, and internal linking. And if you want your SEO efforts to bear fruit, every task must be done with maximum effort.
SEO professionals will be armed with several AI tools so that they can supercharge their SEO strategies in 2023. Here are some ways that SEO will be augmented by AI in 2023:
- Generate new content ideas: With the help of AI keyword generators, you can now find more trendy and relevant topics to serve your audience and find out what your competitors are targeting.
- Content can be translated: It is now much easier to translate anything. Google Translate lets you translate anything online into more than 100 different languages. Other tools such as Systran Translate can translate in real time. If your content is interesting to people all over the world, you should think about translating your content and expanding your website to new audiences.
- Content can be brought back to life: Nobody wants their valuable content to be forgotten. This happens more often than you think, though. Tools like Link Whisper can help you find rankings, update, and even change internal linking.
4. The internet will contain a lot of inaccurate content
With the recent launch of ChatGPT, content creators were screaming for joy. With one click of a button, they can generate thousands of words of legible and seemingly factually correct content.
The earlier content creation tools that leveraged GPT’s APIs were quite incredible. Though most users understood the limitations of the data.
Technically speaking, it is remarkable what OpenAI has accomplished with ChatGPT. It is in many ways more advanced than the earlier GPT algorithms and generative models.
First off, ChatGPT is unable to fully comprehend the nuanced nature of spoken and written human language. It is merely taught to produce words based on input, but it lacks the capacity to fully understand the meaning of those words. This indicates that any answers it elicits are probably going to be superficial and devoid of depth and understanding.
The scary part of ChatGPT is that the output sounds credible. Even though, it has been proven time and time again that the content is prone to inaccuracies and it is far from factually correct.
In 2023, we will see a lot of websites and amateur marketers publish AI-generated content without verifying the accuracy of what is being published. Google will take a hard stance against these websites.